You and your co-managers will make decisions each period relating to R&D, camera/drone components and features, and product performance and quality, number of models (up to 21 decisions) Production operations and worker compensation (up to 8 decisions for each product) Pricing and marketing (7 decisions for cameras and 6 for drones) Corporate social responsibility and citizenship (as many as 6 decisions) Financing of company operations (as many as 8 decisions).ĥ Competition Is Head-to-Head: Company against Company The first set of decisions you and your co-managers will make is for Year 6. You and your co-managers were hired at the end of Year 5 to take charge of the company’s operations. Your company is in sound financial condition, is performing well, and its products are well-regarded by users. Revenues in Year 5 were $327.8 million and net earnings were $15 million, equal to $1.50 per share of common stock. In Year 5, your company had worldwide sales of 840,000 video cameras and 140,000 camera-equipped drones.
It entered the market for camera-equipped drones two years ago. The company you will be running began operations as a maker of wearable video cameras 5 years ago.
Each decision period in GLO-BUS represents a year. Both products are made in a Taiwan assembly facility and shipped to buyers in North America, Asia-Pacific, Europe-Africa, and Latin America.Īll companies start out on the same footing-with equal sales volume, global market share, revenues, profits, costs, product quality, and so on. Your company competes head-to-head against rival companies that design, assemble, and market these same two products and that are run by other members of your class. GLO-BUS is an online exercise where you run a company that is racing for global market leadership in two product categories: wearable (and mountable) video cameras and camera-equipped copter drones suitable for a variety of commercial purposes. Presentation on theme: "GLO-BUS: Developing Winning Competitive Strategies"- Presentation transcript:ġ GLO-BUS: Developing Winning Competitive Strategies
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